One of the biggest obstacles I hear from entrepreneurs who want to blog to sell their products and services is “I just don’t like writing, and I’m not good at it.”
Have you ever said this?
Trust me, you aren’t alone.
I want you to know that there’s a big difference between “I’m not good at writing” and “I don’t THINK I’m good at writing.”
I’ve met lots of business owners who are actually good writers. They know how to clearly communicate through writing and their voice comes through in their words.
The problem is when they hate writing, or when it takes them two solid work days to write a 500 word blog post. (NOT a good use of their time!)
Then there are other entrepreneurs who really do struggle with communicating in writing, and that’s okay too. We aren’t all writers, and we don’t all have to be.
The good news is, there are plenty of workarounds.
Do I even need to blog?
The short answer is yes. I think regularly publishing content is crucial for building a relationship with your audience and growing a customer base.
You need to communicate with your audience if you want to sell your products and services.
Now that doesn’t necessarily mean you HAVE to write articles. You could post video content on Youtube or do Facebook lives, and that’s great! But not everyone watches videos. Honestly, I rarely do.
Some members of your audience are like me. They’re readers who prefer to get information through text, and we find it more convenient to silently read a blog post than to dig out headphones or find a quiet spot to watch a video.
Also, your blog lives on your site, so you own it. You don’t own Youtube or social media, so if those sites go down or change their rules, bye-bye content.
You don’t have to blog, but it’s always a good idea to cover your bases, cater to different kinds of learners, and have control over where your content is published.
How to blog when you’re not a writer
Tip #1: Get your videos transcribed
If you’re posting videos, you can reuse that content for blog posts and social media updates. All you have to do is get the video transcribed and clean it up so it reads well as text.
Tip #2: Compile social media content into blog posts
Of course, this only works if you share on social media regularly. I’ve seen entrepreneurs publish “snapshots” or “recaps” of their week by just republishing videos, photos, and captions they shared on social media that week, with a little extra content thrown in.
I don’t think these take the place of well-written articles, especially for reader-types like me, but they’re a hell of a lot better than nothing, and they can be a lot of fun for your audience.
These posts also put that content on a platform you own, so you have more control AND you can get a lot more mileage out of your social media content!
Tip # 3: Outsource it
If you don’t want to write OR do video content, you can outsource all aspects of blogging, including the actual researching and writing posts.
You don’t have to be any more involved than you want to.
In fact, you can even be almost completely hands off and focus only on your products and services.
I have clients who pretty much set me loose to research topics their audience is looking for, write the posts, and they just do a quick review of the content before giving me the thumbs up to publish on their site.
I have other clients who send me “brain dumps” of their thoughts that I can organize, flesh out, and smooth into high-quality content.
I’ve also worked with clients who send me voice messages, or verbal brain dumps, that I take notes on and then turn into blog posts.
It’s all about finding a writer who can work with your process.
Blogging doesn’t have to be a major obstacle, and it doesn’t have to eat up a ton of time you’d rather spend on something else.
Figure out how you like to communicate with your audience and use that to your advantage!
If you want to make sure your posts are easy to read, easy to share, and turn casual readers into customers, grab your free blog post checklist!