I’ve got a super juicy writing tip for you today.
Juicy. I kinda hate that word, but that’s an interesting adjective I don’t use very often, and sometimes it’s good to branch out, ya know?
Anyway, it’s a simple tip that will help you write soooo much faster. It’s not always easy, because it requires you to fight a very natural impulse.
Let’s back up for a second:
One of the biggest complaints I hear from entrepreneurs about writing blog content is that it takes forever. They might spend hours drafting a single post. They’ve got other stuff to do and no everyone likes writing. I get it.
When I ask about their writing process and what slows them down, they usually say something like “I’m just such a perfectionist. I have to rewrite every sentence 8 times, then I’ll delete half the post and start over, and before I know it, a day’s gone and I have 3 paragraphs.”
And here’s what I tell them: Nothing will slow down your writing more than editing as you go.
This goes for any type of writing, not just blogging.
The other day, I saw an Instagram story from one of my favorite entrepreneurs and self-made millionaires who was working on a book, and she said “It takes me SO LONG to write a book because I have to rewrite each sentence a dozen times before I’m satisfied with it.”
And I was like “No, no, nooooooo.”
If you’re of the “I can write, but it takes me FOREVER” types, listen up.
DO NOT self-edit while you’re drafting. Just don’t. Pretty please.
Back when I was tutoring high school English students full-time, I told them all the same thing.
The drafting phase is your chance to get your thoughts out, judgement-free. Drafts are supposed to suck. You’re just dumping clay on a table so you can sculpt it into a beautiful piece later, but you have to start with raw material. Don’t interrupt that flow.
Trust me, drafting without judgement is powerful stuff. Just write your thoughts without editing and clean them up later. (Or send to a content writer/editor to clean up.)
How to Make This Work for YOUR Business
I have one client who hates grammar and spelling, but she actually writes well and her voice comes through strongly in her words.
She sets a timer for about ten minutes, types a bunch of stuff on a topic as fast as she can, then sends me her messy notes. I take care of the spelling, grammar, and then organize and fill in the gaps in her thoughts. Super simple.
And she used to spend hours on a single draft.
Yes, there are people out there who can do that for you. (If this sounds like a blogging match made in heaven, here’s how I can help!)
If blogging usually takes your forever, here’s a challenge.
I double dog dare you to set a timer for ten or fifteen minutes and just write. It’s okay if it sucks. Just think of a topic you want to write about, set the timer, and go. Don’t worry about spelling, grammar, organization, or typos.
You are unauthorized to edit or change a thing until that timer goes off.
You might be surprised with how much you can write in a short amount of time!
You can also make an outline if organizing your thoughts takes too long.
After that, walk away, do something else, maybe even leave that writing to simmer overnight before you go back and edit. Then, try moving things around, fill in some gaps in your thoughts, cut out the unnecessary stuff, and fix the spelling and grammar.
This process will save you a ton of time. I promise.
Speed comes with repetition. I can chug out a 500 word blog post in 15 minutes if it’s a topic I’m familiar with, but I’ve had LOTS of practice. (Full disclosure: I drafted this post in eleven and a half minutes . Yes, I timed myself.)
You can also outsource the bulk of your writing and just come up with topics and outlines. If you like to talk but don’t want to do videos, some content writers will have a conversation with you over the phone or web chat and turn that into a post for you.
Whether you think blogging is dead or if you want to do it but just have obstacles, you need to publish content regularly.
Your blog is a great place to do it because you own the platform, and it makes it very easy to grow your list and get people into your sales funnel because you’re already on your site.
So what are you waiting for? What are your biggest obstacles to blogging?
Want to speed up your blogging process even more? Get your free checklist so you’ll have a list of things every blog posts need to turn readers into customers.