Blogging is a ton of work! You put so much time into create quality content your reader will love and find useful. You work so hard to write amazing posts that will turn your readers into paying customers, and you might even think the writing part is fun, but…there’s all that other stuff.
Formatting. Editing. Creating graphics. And why is WordPress making that one line bold? How the frick do you do SEO without sounding like a keyword robot? How do you make posts scannable and easy to read so your bounce rates don’t go to the moon? And most of all, who has TIME?!
You’d rather create products and services, work with clients, or take time to recharge and think for a minute, but instead you’re spending hours writing or trying to figure out why your spacing is all messed up.
Did you know you can pay someone to do all of that for you?
Here are 6 Blogging Tasks You Can Outsource
1-Editing. You want your posts to be polished and professional, but you hate hunting for grammatical errors or spelling mistakes. Don’t worry, there are plenty of grammar nerds like myself who get a buzz from editing and proofreading. You just focus on the important stuff: getting your thoughts into print.
2-Formatting. Formatting is important because the way a post looks on the page makes a huge difference in how a reader will actually read it.
People read a lot faster on the internet and have less patience than they would when reading a book. Think about it: You click on a post and meet a giant wall of text with long, chunky paragraphs, no headings, and no pictures. You’d click away pretty quickly, wouldn’t you? Formatting takes time though, and sometimes there’s a little code involved. Let someone else handle it, because you’ve got stuff to do.
3-Finding images and creating graphics. People are much more likely to read a post if it comes with a pretty picture or graphic. You don’t want to look like every other blog out there, but it’s tricky to find stock photos that don’t suck. You’re also more likely to get clicks, shares, and pins on social media if you create a pretty graphic to share with your post, but that can be time consuming too. Delegate that task to someone else.
4-SEO. SEO is probably one of those things you feel like you should be doing. Maybe you have a basic understanding of how it works, but you don’t really know how to make it work for you. Or you don’t want to stuff your copy full of keywords and sound like some weird clickbait site. Luckily, SEO doesn’t have to be hard or icky, and the best way to make it easier on yourself is to just get someone else to do it.
5-Promoting your posts on social media. Once all the editing, formatting, SEO, and image-creating is done, you actually need to tell people about your post. But…you don’t want to spend all day on social media. I don’t blame you! There are tons easy ways to schedule your social media posts ahead of time. However, it doesn’t have to be you that schedules them, or that writes up the social media posts, or who does any of it.
6-Actually writing the posts. Whaaaat?
There are tons of reasons why you might want to outsource this. Maybe you just don’t like to write. Totally fine! Find someone who does.
Maybe you think better out loud than you do on paper, and every time you try to communicate in writing, it just doesn’t work out. Maybe you don’t have time or just don’t want to spend your precious time writing posts. Or maybe you are intimidated by writing and you’ve been meaning to get to it, but it keeps falling to the bottom of your to-do list.
Seriously, just get someone else to do it.
The bottom line is, there are things in your business that only you can do, and things that you love to do. The stuff that doesn’t have to be you or that you don’t like? Outsource it. Even if you feel like you can’t afford it yet, start with something small, with the stuff that continually trips you up. It’s your business and it should be fun. Find someone who loves to do the stuff you can’t stand. Believe me, they’re out there!
Need help with these tasks? Check out my service pages!