What should your first blog post be about?

What should your first blog post be about? - The Cafe Wordsmith

You’ve decided to start a blog to market your products and services. You’ve created your site with Squarespace, Wix, WordPress, or some other program, and now it’s time to actually publish something.

You stare at the blank page with the default “Hello world!” title, wondering what the heck to write.

You might wonder, does your first blog post even matter?

How can you start things off on the right foot?

My answer: Your first post DOES matter, but it’s nothing to stress about. Chances are, not many people will even read your first post, at least not at first. Blogging is meant to build an audience, and if you have no audience, that first post might not get much love right away.

I don’t say this to discourage you, but to liberate you! This is your time to experiment. You don’t have to get it perfect right off the bat, and you can always update that post later.

But you have to start somewhere. I’ll walk you through it.

 

Before you start your blog, make sure you have a few other things in place.

Before we get into your first post, I want to make sure you have your two things first:

Your about page. I’ve seen bloggers treat their first post like an about page while their actual about page is pretty sparse. The problem with that is that your first post gets buried in your site pretty quickly and your about page lives on your main menu bar (at least it should!). This is the most visited page on your site, and it serves as an introduction to your readers and tells them what you’re about and how you can help them.

A goal for your first post. If you want to show potential clients that you know what you’re doing, point to your opt-in, or start educating your audience, that’s great! If your goal is just to publish something to get over the first post jitters, that’s totally fine too. When you know the purpose of your first post, it’s so much easier to write.

We’ll talk about your about page in another post, so let’s talk about your goal for your first post and how you can accomplish that.

 

Here’s What Your First Blog Post Should Be About

So what is your goal? What do you want your first post to accomplish? Write that down first. It usually comes down to three things:

You want to get clients

You want to point readers to an opt-in or paid product.

You just want to get it over with so you can stop freaking out about it.

If you’re looking for clients:

If your blog is serving as a portfolio, just jump right out of the gate with a post that shows off your knowledge and why your audience should work with you.

When I first started my business, this was my goal, so one of my first blog posts was 6 Blogging Tasks You Can Outsource. It’s general enough to educate my audience but also specific enough that I can be like “Hey, I can handle all these tasks for you!”

If you want sales or signups:

Your first post can point people to a product, service,  email list opt-in.

This might be your reader’s very first step in their journey with you, so talk about something that would logically lead to your opt-in or product. Ideally, your reader will read/love your post and want to learn more, so the next logical step should be to sign up for your list and get your freebie!

To get ideas, ask yourself what your reader might need to know before they can use your offering. You can also blog about the same topic that your offering covers.

For example, you’re probably here because you want to learn about blogging. One of my early posts was called 5 Types of Blog Posts That Get You Sales because I knew my ideal reader (that’s you!) is interested in blogging. So at the end of the post, I included a link to my blog post checklist to help them use what they learned in that post.

If you just want to post SOMETHING so you can stop losing sleep:

Another great approach is to write about a pillar of what you do. This could mean writing about why your topic is important and how it can help your audience (i.e. Why Your Business Needs a Blog.)

So what is the basis of what you do? Are you a virtual assistant? A social media manager? An OBM? A health coach? Do you make personalized, handmade jewelry?

Write about what you do and how it can help your audience.

Examples: 

“Why personalized jewelry is the perfect gift.”

“Why hiring a health coach is the next step in your fitness journey.”

“How an OBM can take your business to the next level.”

Think something basic and powerful that teaches your audience what you do and how you can help them, but also educates them. That way, they can walk away with something of value even if they’re not ready to click “buy” yet.

The nice part about having a strong foundational article like this is that you can always refer back to it and link to it in other posts!

The main thing with a first blog post is to get over the fear of the blank page. It doesn’t have to win a Pulitzer. Do your best, but don’t get so stuck in your head that you don’t publish anything. And remember, you can always edit it later!

If you want to make sure your posts are easy to read, easy to share, and turn casual readers into customers, grab your free blog post checklist!

Get Your Free Blog Post Checklist!



“But I’m not a writer!” How to Blog When Writing Isn’t Your Thing

“But I’m not a writer!” How to blog regularly when writing isn’t your thing

 

One of the biggest obstacles I hear from entrepreneurs who want to blog to sell their products and services is “I just don’t like writing, and I’m not good at it.”

Have you ever said this?

Trust me, you aren’t alone.

I want you to know that there’s a big difference between “I’m not good at writing” and “I don’t THINK I’m good at writing.”

I’ve met lots of business owners who are actually good writers. They know how to clearly communicate through writing and their voice comes through in their words.

The problem is when they hate writing, or when it takes them two solid work days to write a 500 word blog post. (NOT a good use of their time!)

Then there are other entrepreneurs who really do struggle with communicating in writing, and that’s okay too. We aren’t all writers, and we don’t all have to be.

The good news is, there are plenty of workarounds.

 

Do I even need to blog?

The short answer is yes. I think regularly publishing content is crucial for building a relationship with your audience and growing a customer base.

You need to communicate with your audience if you want to sell your products and services.

Now that doesn’t necessarily mean you HAVE to write articles. You could post video content on Youtube or do Facebook lives, and that’s great! But not everyone watches videos. Honestly, I rarely do.

Some members of your audience are like me. They’re readers who prefer to get information through text, and we find it more convenient to silently read a blog post than to dig out headphones or find a quiet spot to watch a video.

Also, your blog lives on your site, so you own it. You don’t own Youtube or social media, so if those sites go down or change their rules, bye-bye content.

You don’t have to blog, but it’s always a good idea to cover your bases, cater to different kinds of learners, and have control over where your content is published.

 

How to blog when you’re not a writer

 

Tip #1: Get your videos transcribed

 

If you’re posting videos, you can reuse that content for blog posts and social media updates. All you have to do is get the video transcribed and clean it up so it reads well as text.

 

Tip #2: Compile social media content into blog posts

 

Of course, this only works if you share on social media regularly. I’ve seen entrepreneurs publish “snapshots” or “recaps” of their week by just republishing videos, photos, and captions they shared on social media that week, with a little extra content thrown in.

I don’t think these take the place of well-written articles, especially for reader-types like me, but they’re a hell of a lot better than nothing, and they can be a lot of fun for your audience.

These posts also put that content on a platform you own, so you have more control AND you can get a lot more mileage out of your social media content!

 

Tip # 3: Outsource it

 

If you don’t want to write OR do video content, you can outsource all aspects of blogging, including the actual researching and writing posts.

You don’t have to be any more involved than you want to.

In fact, you can even be almost completely hands off and focus only on your products and services.

I have clients who pretty much set me loose to research topics their audience is looking for, write the posts, and they just do a quick review of the content before giving me the thumbs up to publish on their site.

I have other clients who send me “brain dumps” of their thoughts that I can organize, flesh out, and smooth into high-quality content.

I’ve also worked with clients who send me voice messages, or verbal brain dumps, that I take notes on and then turn into blog posts.

It’s all about finding a writer who can work with your process.

Blogging doesn’t have to be a major obstacle, and it doesn’t have to eat up a ton of time you’d rather spend on something else.

Figure out how you like to communicate with your audience and use that to your advantage!

If you want to make sure your posts are easy to read, easy to share, and turn casual readers into customers, grab your free blog post checklist!

 

Get Your Free Blog Post Checklist!

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