How (and Why) to Refresh Your Old Blog Posts

How (and why) to refresh your old BLOG POSTS

You write a blog post, edit and revise it until it sparkles, and hit publish. Then you promote it all over the internet and watch the traffic roll in.

Now you’re done, right?

Nope!

You could leave it alone and never look at that post again, but your blog is a living, breathing entity. Don’t let your old posts get crusty and stale, or just sit there without living up to their potential.

 

Why update your old blog posts?

readers like relevant content (and so do search engines)

The internet is getting older, search engines have changed, and readers are looking for current, relevant content.

There’s a lot, and I mean a LOT of content on the internet, and much of it is obsolete, poorly-written, or otherwise useless.

Readers now have to wade through a lot of old junk to get to the new, useful content they’re looking for. Search engines are changing to help them with that search, favoring newer content that has a lot of recent interaction (like social media shares).

This doesn’t mean your web content has to age badly, it just means you’ll need to change your strategy and regularly update your content.

 

Get more mileage from your old posts

This is a huge timesaver because it means (for most industries) you can post higher-quality content less often, which is good news if you’ve been killing yourself trying to post something every single day or even every week.

Readers and search engines want quality, not necessarily quantity. The internet has plenty of quantity.

 

Get ideas for new content

One of my favorite places to get ideas for new content, for my own business and for my clients, is old blog posts.

There might be an interesting point in there you can build on. Maybe you have more to say on that topic.

Or maybe that content has even more current information you can write about. This is especially true if you blog about things that change frequently like social media, technology, business strategy, etc.

 

It’ll show you what your audience wants so you can give it to them

When you review your old posts to see which are the most popular, that says a lot about what your audience is looking for. That way, you can create posts, products, and optins that meet their needs.

 

How to update old content

 

Clean out your blog every year

About once a year, go through your blog to do a blog audit. I like to do this in the spring as kind of a spring cleaning.

Update titles if necessary, but don’t mess with the URLs unless you do a 301 redirect. (A 301 redirect sends your readers to a new link if they click an old one that doesn’t work anymore. That way, they don’t get 404ed if they happen to land on the old URL. Here’s how to do this.)

Make sure all links work and that images are still there. Make sure you’ve done SEO on every post. Give everything a quick proofread and fact check.

Bonus tip: While you go, pick apart old posts to save the bits that are still useful and combine into new posts. Or you can use those as captions for social media posts! (Repurposing content is just as important as refreshing it!)

 

Update and republish old posts

Make sure your old posts are still relevant. If they aren’t, update them.

If they’re totally off base and just don’t fit with your brand anymore, or if they concern something that doesn’t exist anymore and aren’t bringing in traffic, I think it’s okay to delete them. It’s up to you whether you want to do this, but if you can do a 301 redirect to a more relevant post, deleting that old post can really help your readers out and build your credibility.

 

Add links to your newer content

Go through your old posts and add links to your newer content in the same vein. You can get a plugin to do this, or just add regular ol’ link to the bottom or even middle of your articles, or link in relevant places in the text.

 

Update your formatting

Make your posts scannable and easy to read! If your old posts are just big blocks of text, add headings, bullet points, numbered lists, etc. I’ve actually got a handy free checklist to help you do this, which you can grab here.

 

Add a call to action

If your old posts don’t have a call to action that tells the reader where to go next (or if the calls to action are outdated) add new ones! Add a signup form for your optin, a link to your products, or at least point them to other relevant blog posts so your readers can continue their journey with you.

 

Focus on your most popular posts

Every once in a while, take a peek at your analytics to see which blog posts are bringing in the most traffic. Those are the posts you really want to focus on updating.

Add to them, include links to products, optins, and other relevant posts, and really make them the most useful bits on content on your blog. Those popular articles are your front line, so keep them in shape!

I recommend checking on these guys at least twice a year to make sure they’re performing at their best.

 

Your blog isn’t a slow cooker. You don’t just set it and forget it. Revisit your old posts regularly to make sure everything is updated and still relevant. This will help you get found, serve your readers, AND help you get a lot more mileage from those posts you worked so hard on!

 

Get your free checklist so you’ll have a list of things every blog posts need to turn readers into customers.

 

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“But I’m not a writer!” How to Blog When Writing Isn’t Your Thing

“But I’m not a writer!” How to blog regularly when writing isn’t your thing

 

One of the biggest obstacles I hear from entrepreneurs who want to blog to sell their products and services is “I just don’t like writing, and I’m not good at it.”

Have you ever said this?

Trust me, you aren’t alone.

I want you to know that there’s a big difference between “I’m not good at writing” and “I don’t THINK I’m good at writing.”

I’ve met lots of business owners who are actually good writers. They know how to clearly communicate through writing and their voice comes through in their words.

The problem is when they hate writing, or when it takes them two solid work days to write a 500 word blog post. (NOT a good use of their time!)

Then there are other entrepreneurs who really do struggle with communicating in writing, and that’s okay too. We aren’t all writers, and we don’t all have to be.

The good news is, there are plenty of workarounds.

 

Do I even need to blog?

The short answer is yes. I think regularly publishing content is crucial for building a relationship with your audience and growing a customer base.

You need to communicate with your audience if you want to sell your products and services.

Now that doesn’t necessarily mean you HAVE to write articles. You could post video content on Youtube or do Facebook lives, and that’s great! But not everyone watches videos. Honestly, I rarely do.

Some members of your audience are like me. They’re readers who prefer to get information through text, and we find it more convenient to silently read a blog post than to dig out headphones or find a quiet spot to watch a video.

Also, your blog lives on your site, so you own it. You don’t own Youtube or social media, so if those sites go down or change their rules, bye-bye content.

You don’t have to blog, but it’s always a good idea to cover your bases, cater to different kinds of learners, and have control over where your content is published.

 

How to blog when you’re not a writer

 

Tip #1: Get your videos transcribed

 

If you’re posting videos, you can reuse that content for blog posts and social media updates. All you have to do is get the video transcribed and clean it up so it reads well as text.

 

Tip #2: Compile social media content into blog posts

 

Of course, this only works if you share on social media regularly. I’ve seen entrepreneurs publish “snapshots” or “recaps” of their week by just republishing videos, photos, and captions they shared on social media that week, with a little extra content thrown in.

I don’t think these take the place of well-written articles, especially for reader-types like me, but they’re a hell of a lot better than nothing, and they can be a lot of fun for your audience.

These posts also put that content on a platform you own, so you have more control AND you can get a lot more mileage out of your social media content!

 

Tip # 3: Outsource it

 

If you don’t want to write OR do video content, you can outsource all aspects of blogging, including the actual researching and writing posts.

You don’t have to be any more involved than you want to.

In fact, you can even be almost completely hands off and focus only on your products and services.

I have clients who pretty much set me loose to research topics their audience is looking for, write the posts, and they just do a quick review of the content before giving me the thumbs up to publish on their site.

I have other clients who send me “brain dumps” of their thoughts that I can organize, flesh out, and smooth into high-quality content.

I’ve also worked with clients who send me voice messages, or verbal brain dumps, that I take notes on and then turn into blog posts.

It’s all about finding a writer who can work with your process.

Blogging doesn’t have to be a major obstacle, and it doesn’t have to eat up a ton of time you’d rather spend on something else.

Figure out how you like to communicate with your audience and use that to your advantage!

If you want to make sure your posts are easy to read, easy to share, and turn casual readers into customers, grab your free blog post checklist!

 

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Is Perfectionism Ruining Your Business?

Is Perfectionism Ruining Your Business_

Perfectionism is a dirty word in the personal development world, and with good reason.

Perfectionism, or the notion that we must be perfect and do things perfectly or it’s not worth doing at all, is poisonous.

It stops us from starting projects, finishing projects, trying new things, or putting our stuff out into the world because we think it’s not good enough.

Most of us know about the dangers of perfectionism and we’ve learned to recognize it in ourselves. But…have we conquered it? Or does it still sneak in where we least expect it?

When I was a creativity coach, I worked with this a lot. From my own observations and anecdotal evidence, perfectionism is the #1 killer of creativity and new ideas.

A lot of us are trying to rise above this impulse and remind ourselves that it’s okay to do things imperfectly.

This doesn’t mean you shouldn’t do your best and strive for excellence, of course, but most of us don’t have a problem with that. We tend to swing to the other end of the spectrum. Perfectionism is a problem when it prevents us from trying and doing.

It’s okay to be a beginner. It’s okay to suck, because that’s how you learn.

This mindset is Level 1 of perfectionism rehab.

 

How I realized I was still stuck in perfectionism, and why you probably are too.

 

For years, I thought I’d recovered from perfectionism, and I was even helping others do the same.

I learned to talk back to the voices that told me my work wasn’t good enough or that everything I made had to be perfect, which was super helpful for my art and writing.

I started putting things out into the world. I experimented with my art style. I started a new business. I published a novel.

I thought I was fully recovered until I listened to an episode of one of my favorite podcasts, Unf*ck Your Brain.

If you haven’t listened to Kara and her amazingness, you should. Go subscribe right now. I’ll wait.

Anywho, she did an episode on perfectionism and dropped this bomb: “Part of perfectionism is making a perfect plan and then beating ourselves up when we can’t follow it.”

(I’m paraphrasing a little, but that was the gist of it.)

Talk about a wakeup call.

I thought I was cool with perfectionism, but then I realized there’s another layer.

Perfectionism isn’t just refusing to try or release something if it can’t be perfect. It’s also wishing you could be perfect and feeling bad when you’re not.

I’m the queen of making perfect plans and then feeling horrible when I can’t do them.

Those outlandish goals don’t seem outlandish at the time because I should be able to do 30 things per day, right?

Sound familiar? Let’s see if you’re still stuck in perfectionism.

 

Signs You’re Still Stuck in Perfectionism

 

  • You still wish you could be perfect.
  • You compare yourself to others who look like they’ve got it together.
  • You make ambitious plans you can’t stick to because there just aren’t enough hours in the day.
  • You set huge goals and feel horrible when you don’t quite reach them.
  • You beat yourself up for every little mistake.
  • It takes you hours to write anything because you can’t stop self-editing as you write. (I see this in my clients a LOT.)
  • It takes you forever to create and launch anything because you’re stuck in endless revisions
  • You feel exhausted, run down, and like you’re always failing

Are you nodding your head “yes?” Then you’ve got another layer of perfectionism to work though.

 

How to get out of the perfectionism trap

 

I’ll be totally honest: I’m still figuring this out myself. But here’s what’s helped me so far.

 

Plan for wiggle room.

Your plans won’t go perfectly. They just won’t. Expect that things will come up, that some things will take longer than you originally planned, that you’ll get ideas along the way, and don’t feel bad when progress doesn’t look perfectly linear.

By all means, set due dates for tasks, get an accountability partner, and do whatever it takes to stay on track, but don’t harangue yourself for little slips here and there. Just readjust and move on.

 

Think “possibilities” rather than to-dos.

I tend to overload my to-do list with WAY more tasks than any human can accomplish in a day. Instead, I’ve been trying to see those items as POSSIBILITIES rather than things that HAVE to get done.

Of course, there are some items that need to get done that day, so I’ll prioritize those.

But the other things? Those would be nice, but I won’t feel bad if I don’t clean the bathrooms today or do that extra abs workout, or if I only draft 2 articles instead of 4.

Give yourself a break.

 

Play with your goal setting practices.

Maybe have a minimum goal and a “Wow, that would be so freaking awesome if I did that!” goal. Set a goal that’s a stretch, but not too far out of your comfort zone. Look at how far you went and how much you grew, even if you didn’t meet your goal.

I didn’t quite meet my January income goal. I’d made a plan to reach that goal. As I acted on it, though, I realized that my plan required me to work way more hours than I had the capacity for.

I realized I had to make some adjustments to my business that wouldn’t pay off in time for me to make my goal, but that’s okay because I learned something.

I felt bad at first, but it still ended up being a good month. So I felt good about it, celebrated it, and moved onto the next thing.

 

Don’t self-edit while you’re creating

This one just KILLS me.

Many of my blogging clients struggle with perfectionism in their writing, which is why they hire me to help with their content. Before working with me, a lot of them were spending hours on a single blog post, even the draft. (Drafts are supposed to be imperfect, btw).

Drafting goes very quickly for me because I’m not concerned about it being perfect or even good while I’m just getting my thoughts down. I’ve overcome the lower barriers of perfectionism.

I drafted this article in about twenty minutes. Did it suck? Yes. Did I edit it and make it better? Also yes.

Whether you’re writing blog posts, creating video content, or just brainstorming, don’t judge or edit your ideas as they come out. You can always fix and edit later.

Perfectionism is sneaky, and it can mess up your business and your sanity.

Give yourself a break. Notice where you’re still getting stuck, and practice a mindset of flexibility.

It might save your business!

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Do you feel like a fraud in life and business?

Do you feel like a fraud in life and business?  - The Cafe Wordsmith

Do you ever feel like you’re “faking it” in business and that at any moment, you’ll be found out and revealed as a fraud? Are you afraid that you’re playing in a pool where you don’t belong and it’s just a matter of time before someone notices and calls you out on it?

There’s been a theme to my online conversations this week. The same issue has popped up over and over again, and it’s one I know well. I’ve struggled with it too.

Imposter syndrome

Wikipedia sums it up nicely:

Impostor syndrome (also known as impostor phenomenon, fraud syndrome or the impostor experience) is a concept describing individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a “fraud”.

I’ve dealt with this a lot in my own life and business, and if my recent interactions are any indication, I’m not alone.

Does this sound familiar?

I remember walking into my very first upper division literature course in college as a 19-year-old sophomore, completely convinced that everyone in the room was smarter than me and I was going to suck at that class, that all my papers would get laughed at, and that I wouldn’t understand the material. (By the way, I got an A in that class and when I graduated, that professor told me to let him know if I ever needed a letter of recommendation for grad school or something.)

Or this?

When I was just getting started as a general VA, I didn’t even think to focus on writing services. Writing was easy for me, so I figured it was easy for everyone and therefore, not a valuable skill. Then one day a client said “Hey, you’re a writer. Could you write me a blog post?” She gave me a topic and I sent her a draft less than an hour later. I thought this was completely normal until she said “Holy crap, that was fast! That would have taken me all day, and it wouldn’t have been as good!”

That’s when I realized imposter syndrome was holding me hostage again. I wasn’t a fraud. I actually was a good, fast writer. I realized that not everyone can crank out content as easily and painlessly as I can, and that people would probably be happy to pay me for that service. (Spoiler alert: They totally do, and now I’ve built a business around that skill.)

Is this ringing any bells for you? Do you ever think that what you do is easy and simple, and therefore couldn’t possibly be valuable?

Guess what? If something is easy for you, that means you’re good at it. It’s a skill. Not everyone can do it.

Math is easy for my brother, but not for me.

A friend and client of mine is an organizational wizard, but that’s still a skill that takes a lot of concentration for me.

I promise that you’re amazing at something too, even if you feel like you aren’t.

So how do you get over Imposter syndrome?

Notice what you’re good at and own it.

What’s easy for you? What are you good at? If you’re drawing a blank, ask other people who know you well. What are you good at? What is obviously easy for you that isn’t for them? These things are usually so commonplace for us that we miss them. They’re blind spots.

Know that you’re not alone.

The more I talk to people online and in the real world, I realize that imposter syndrome is everywhere. If you feel like a fraud, look around you. Chances are good that the people you admire, the ones who look like they have it together, they probably deal with this too, or have in the past.

Fake it.

It takes time and practice. Faking it ‘till you make it is a good technique here, but only if you remember that everyone else is struggling to feel legit too. You’re not alone. It also helps to talk to other people who can see your blind spots for you.

Gather evidence.

Start collecting evidence that you actually know what you’re doing. When I feel like a fraud, I talk to friends and my amazing clients. My clients are awesome about expressing their appreciation for my work and pointing out what they like about me, which has done WONDERS for my confidence as a content writer and VA.

Also, ACCEPT COMPLIMENTS. Most of us just brush off compliments, but don’t. Say thank you, and note what people compliment you for. If you blow off a compliment, chances are that’s one of your blind spots.

Confirmation from others is evidence that you aren’t actually a fraud and that you are good at what you do. Put this stuff in a computer file and look at it when imposter syndrome sneaks up on you.

Have you struggled with imposter syndrome in your life or business? How do you handle it? Leave a comment and let me know 🙂