How To Blog Consistently When You Don’t Have Time

How to Blog Consistently When You Don't Have Time - The Cafe Wordsmith

Ah, blogging. It’s one of those things you know you should be doing, but somehow never gets done.

If the bread and butter in your business is a product or service like coaching, courses, or handmade goodies, there’s a good chance that blogging is the lonely item on the bottom of your to-do list that never seems to get crossed off. Serving your clients takes a lot of time and effort, and when you’re focused on that, sitting down to write sounds as appealing as getting a root canal.

But a blog is crazy important to your business. That’s how your audience connects with you and the solutions you provide. That’s how you tell your story and the story of your business, how you help your audience with the answers they’re Googling for. Most of the time, your blog is where a visitor begins the journey from casual reader to paying customer.

Luckily, there are plenty of ways to regularly publish blog content without it being a gigantic timesuck. Here are some of my favorites:

5 ways to Blog Consistently When You Don’t Have Time

Transcribe Your Videos

If you prefer to do videos or audios, get those babies transcribed!

I’ve seen people just clean up the transcriptions a little and post them, but make sure to format those posts so they actually read like a blog post. Otherwise your reader will get bogged down with all the extra words.

Tighten it up. Add headers and bullet points. Break up the text to make it scannable. Luckily, you can hire someone to do all the transcribing, editing, and formatting for you.

In fact, here are six blogging tasks you can outsource completely.

Of course, you can always just post your videos straight to your blog without transcribing if you’re really short on time and money.

Now, it’s best to appeal to people who like to watch videos and people who read (and for those people who are browsing your blog while they’re at work or in a boring meeting), but videos alone are better than nothing.

Works best for: Entrepreneurs  who record videos (Youtube, Facebook Live, Instagram Stories, webinars, etc.) or audios (podcasts, teleseminars, etc.)

Batch write.

This is usually how I write for my own blogs and how I write for clients. This takes some time up front, but once it’s done, you’ve got enough content to coast on for weeks or months. I’ve even seen people create enough content to last a year!

Here’s a rundown of my method:

  1. Brainstorm a bunch of post ideas.
  2. Pick the best ones and create a separate document for each.
  3. Go through each document and brainstorm what to cover in each post.
  4. Organize those ideas into sequences, lists, paragraphs, and eventually flesh them out into full posts.

Bam. Four steps to a nice arsenal of posts.

Works best for: Entrepreneurs who actually like to write, but just can’t get to it every week (or even every month).

Talk to text.

Most computers and phones have a speech dictation functions. This allows you to talk about your post topic and automatically transcribe what you say. Just Google “talk to text (whatever device you have)” and follow the instructions, or search for dictation programs online.

Granted, you’ll still need to do a lot of editing and formatting afterwards to turn it into an engaging blog post (which you can get someone else to do for you), but this is a great way to get started!

Works best for: Entrepreneurs who like to think out loud, especially if you’re an eloquent speaker (this means a more coherent transcription and less editing).

Ask for guest posts.

I love the idea of getting other people to create your content for you, because that means less work for you and more exposure for them. It’s a win-win!

You can also get really strategic with this and spotlight other awesome people in your industry, which will give you both access to the other’s audience, or feature your own clients, which will give their businesses a boost and act as a testimonial for your own product or service.

You can score some awesome guest posts by directly contacting people you’d love to feature or by putting up a call for submissions on your site.

Works best for: Blogs with lots of traffic, service based businesses who wish to showcase their results

Hire someone to write for you.

If you don’t want to deal with all the editing and transcribing or chasing down guest posts, you can simply hire someone to write for you. This option is great because it requires very little time on your part, but you still get all the writing credit.

I love to do this for my clients!

Would you like me to take the blogging responsibility off your hands?

Check out my Blog Boost packages here.

It’s easy. All you have to do is tell me you ideas for the post (through email or over the phone) and provide feedback on a draft. I take care of the rest.

The result? A beautiful, targeted, SEO-friendly blog post and a stress-free you.

Works best for: Anyone who doesn’t like to write or is seriously crunched for time.

Blogging doesn’t have to be a pain in the rear! This is definitely one area in your business where it pays to work smarter, not harder. Whether you decide to batch write posts yourself or hand it all over to someone else, your blog can be one of the most powerful and dynamic pieces of your business!

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6 Blogging Tasks You Can Outsource

Why Your Business Needs a Blog - The Cafe Wordsmith

Blogging is a ton of work! You put so much time into create quality content your reader will love and find useful. You work so hard to write amazing posts that will turn your readers into paying customers, and you might even think the writing part is fun, but…there’s all that other stuff.

Formatting. Editing. Creating graphics. And why is WordPress making that one line bold? How the frick do you do SEO without sounding like a keyword robot? How do you make posts scannable and easy to read so your bounce rates don’t go to the moon? And most of all, who has TIME?!

You’d rather create products and services, work with clients, or take time to recharge and think for a minute, but instead you’re spending hours writing or trying to figure out why your spacing is all messed up.

Did you know you can pay someone to do all of that for you? 

Here are 6 Blogging Tasks You Can Outsource

1-Editing. You want your posts to be polished and professional, but you hate hunting for grammatical errors or spelling mistakes. Don’t worry, there are plenty of grammar nerds like myself who get a buzz from editing and proofreading. You just focus on the important stuff: getting your thoughts into print.

2-Formatting. Formatting is important because the way a post looks on the page makes a huge difference in how a reader will actually read it.

People read a lot faster on the internet and have less patience than they would when reading a book. Think about it: You click on a post and meet a giant wall of text with long, chunky paragraphs, no headings, and no pictures. You’d click away pretty quickly, wouldn’t you? Formatting takes time though, and sometimes there’s a little code involved. Let someone else handle it, because you’ve got stuff to do.

3-Finding images and creating graphics. People are much more likely to read a post if it comes with a pretty picture or graphic. You don’t want to look like every other blog out there, but it’s tricky to find stock photos that don’t suck. You’re also more likely to get clicks, shares, and pins on social media if you create a pretty graphic to share with your post, but that can be time consuming too. Delegate that task to someone else.

4-SEO. SEO is probably one of those things you feel like you should be doing. Maybe you have a basic understanding of how it works, but you don’t really know how to make it work for you. Or you don’t want to stuff your copy full of keywords and sound like some weird clickbait site. Luckily, SEO doesn’t have to be hard or icky, and the best way to make it easier on yourself is to just get someone else to do it.

5-Promoting your posts on social media. Once all the editing, formatting, SEO, and image-creating is done, you actually need to tell people about your post. But…you don’t want to spend all day on social media. I don’t blame you! There are tons easy ways to schedule your social media posts ahead of time. However, it doesn’t have to be you that schedules them, or that writes up the social media posts, or who does any of it.

6-Actually writing the posts. Whaaaat?

There are tons of reasons why you might want to outsource this. Maybe you just don’t like to write. Totally fine! Find someone who does.

Maybe you think better out loud than you do on paper, and every time you try to communicate in writing, it just doesn’t work out. Maybe you don’t have time or just don’t want to spend your precious time writing posts. Or maybe you are intimidated by writing and you’ve been meaning to get to it, but it keeps falling to the bottom of your to-do list.

Seriously, just get someone else to do it.

The bottom line is, there are things in your business that only you can do, and things that you love to do. The stuff that doesn’t have to be you or that you don’t like? Outsource it. Even if you feel like you can’t afford it yet, start with something small, with the stuff that continually trips you up. It’s your business and it should be fun. Find someone who loves to do the stuff you can’t stand. Believe me, they’re out there!

Need help with these tasks? Check out my service pages!

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How To Stay Healthy (And Sane) As An Entrepreneur

How to Stay Healthy and Sane as an Entrepreneur - The Cafe Wordsmith

Entrepreneurship is an amazing journey. There’s nothing more satisfying than building a business from nothing, setting your own schedule, starting each day with the question “Should I wear pants today?” and answering with a resounding “nope!”

Entrepreneurship can also be one of the most challenging things you’ll ever do. You might be your own boss, but there’s no one walking into your office at 10 pm telling you to go home and take a shower. You are the CEO, the marketing director, head of the creative department, the IT crew, the customer service hotline, and the janitor all at once.

There’s no punch card, no paid 15 minute breaks, and no pretending to work for the last hour while you watch the clock for quitting time. You get to/have to create your own schedule and your own structure.

As awesome as being a business owner is, it can be really stressful and crazy-making. You’ve probably figured out some tricks for keeping it together, but here are some of my favorite ways to maintain my status as a functional human being while building a business.

Tricks for Staying Healthy as an Entrepreneur

Guard your office hours

Set boundaries around your time. Have a bedtime and stick with it. Stay away from your email on the weekends and after certain hours at night. Have a designated unplug day (that’s Sundays for me). Eat at least one meal per day far away from your computer. Hustling is great, but don’t forget to live outside your business too!

Leave the house

Sometimes I like to take my laptop and a notebook to a coffee shop for a change of scenery (I am the Cafe Wordsmith, after all!), or I leave the computer altogether and go for a walk. If I’m stuck on a project, I take an hour to browse a bookstore, take myself to lunch, or maybe take a whole morning off to visit a museum or something.

Go out with friends in the evenings. Schedule a date night with your significant other or best friend every week. When you work at home, it’s really easy to become a hard-working hermit in pajama pants, but you’ll feel more creative and balanced if you take time to get some sunshine and social interaction.

Work in short bursts with breaks in between 

Our brains can only concentrate on one thing for 45 minutes or so before we start thinking about what to have for dinner. Try working in concentrated chunks of 45-55 minutes and taking a 5-10 minute break between bursts. Active breaks away from the computer are best.  I like get up and fill my water bottle, go outside for a minute, or even hula hoop in between work bursts. When you let yourself focus and rest, your productivity will skyrocket.

Pay attention to ergonomics

Back problems, sore necks, and carpal tunnel syndrome suck, and unfortunately, they’re very common among entrepreneurs (and anyone else who works at a desk). Prop up your laptop so you aren’t hunching over to see the screen. Get an ergonomic mouse if your wrist is acting up. Try a standing or even treadmill desk if you can. Make sure to get up every once in awhile so you aren’t in the same sitting position for hours and hours. You’ll have fewer aches and pains and feel more energetic too!

Prioritize

It’s a hard truth, but here it is: It won’t all get done.

When you have a zillion little things on your to-do list, it’s so easy to get stuck in the piddly little tasks that ultimately won’t move your business forward. Instead of going for the little things first, start with the important things that will make the biggest difference.

I like to start my day by doing something that will help my business grow, like writing a blog post or sending an email pitch. Once that’s done, I move onto client work, because I’m held accountable for that and I know I’ll defy time and space to get it done on time.

But the other really important stuff no one’s checking up on me for? I’m more likely to blow that off. So I get it done first. Try it for a week and see what happens!

Prep some healthy meals

We know we feel better when we eat well, but when we’re on a time crunch it’s so much easier to nuke a frozen burrito than put together a beautiful, nourishing salad.

The solution? Do as much as you can ahead of time.

When you bring home your groceries, chop veggies for snacks and salads so all you have to do is open a container. Premake some sauces or dressings, cook up some healthy proteins, and put together some grab and go snacks. Learn about the wonders of crockpots and quick dump dinners if you haven’t already.

Healthy food can make a huge difference in how you feel, think, and work, so it’s worth it to put in a little time to make healthy eating easier when you’re busy, because that’s when you need that energy the most.

Delegate

You can’t do it all yourself, and you shouldn’t for a few different reasons. First, it’ll wear you out and you won’t be able to give your all to the parts of your business that only YOU can do. Also, you might not be that good at everything, which is fine! Not everyone is amazing at all aspects of running a business, so don’t waste time on things that aren’t your zone of genius when you can hire someone who enjoys it and might actually do a better job.

Looking to outsource? Check out my services page.

Entrepreneurship takes a lot of work, but it doesn’t have to run you into the ground. Burnout will not grow your business or make you a happy person, so make sure to take care of your health and your precious brain while you turn your business into your dream empire!

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