Ah, blogging. It’s one of those things you know you should be doing, but somehow never gets done.
If the bread and butter in your business is a product or service like coaching, courses, or handmade goodies, there’s a good chance that blogging is the lonely item on the bottom of your to-do list that never seems to get crossed off. Serving your clients takes a lot of time and effort, and when you’re focused on that, sitting down to write sounds as appealing as getting a root canal.
But a blog is crazy important to your business. That’s how your audience connects with you and the solutions you provide. That’s how you tell your story and the story of your business, how you help your audience with the answers they’re Googling for. Most of the time, your blog is where a visitor begins the journey from casual reader to paying customer.
Luckily, there are plenty of ways to regularly publish blog content without it being a gigantic timesuck. Here are some of my favorites:
5 ways to Blog Consistently When You Don’t Have Time
Transcribe Your Videos
If you prefer to do videos or audios, get those babies transcribed!
I’ve seen people just clean up the transcriptions a little and post them, but make sure to format those posts so they actually read like a blog post. Otherwise your reader will get bogged down with all the extra words.
Tighten it up. Add headers and bullet points. Break up the text to make it scannable. Luckily, you can hire someone to do all the transcribing, editing, and formatting for you.
Of course, you can always just post your videos straight to your blog without transcribing if you’re really short on time and money.
Now, it’s best to appeal to people who like to watch videos and people who read (and for those people who are browsing your blog while they’re at work or in a boring meeting), but videos alone are better than nothing.
Works best for: Entrepreneurs who record videos (Youtube, Facebook Live, Instagram Stories, webinars, etc.) or audios (podcasts, teleseminars, etc.)
This is usually how I write for my own blogs and how I write for clients. This takes some time up front, but once it’s done, you’ve got enough content to coast on for weeks or months. I’ve even seen people create enough content to last a year!
Here’s a rundown of my method:
- Brainstorm a bunch of post ideas.
- Pick the best ones and create a separate document for each.
- Go through each document and brainstorm what to cover in each post.
- Organize those ideas into sequences, lists, paragraphs, and eventually flesh them out into full posts.
Bam. Four steps to a nice arsenal of posts.
Works best for: Entrepreneurs who actually like to write, but just can’t get to it every week (or even every month).
Talk to text.
Most computers and phones have a speech dictation functions. This allows you to talk about your post topic and automatically transcribe what you say. Just Google “talk to text (whatever device you have)” and follow the instructions, or search for dictation programs online.
Granted, you’ll still need to do a lot of editing and formatting afterwards to turn it into an engaging blog post (which you can get someone else to do for you), but this is a great way to get started!
Works best for: Entrepreneurs who like to think out loud, especially if you’re an eloquent speaker (this means a more coherent transcription and less editing).
Ask for guest posts.
I love the idea of getting other people to create your content for you, because that means less work for you and more exposure for them. It’s a win-win!
You can also get really strategic with this and spotlight other awesome people in your industry, which will give you both access to the other’s audience, or feature your own clients, which will give their businesses a boost and act as a testimonial for your own product or service.
You can score some awesome guest posts by directly contacting people you’d love to feature or by putting up a call for submissions on your site.
Works best for: Blogs with lots of traffic, service based businesses who wish to showcase their results
Hire someone to write for you.
If you don’t want to deal with all the editing and transcribing or chasing down guest posts, you can simply hire someone to write for you. This option is great because it requires very little time on your part, but you still get all the writing credit.
I love to do this for my clients!
Would you like me to take the blogging responsibility off your hands?
It’s easy. All you have to do is tell me you ideas for the post (through email or over the phone) and provide feedback on a draft. I take care of the rest.
The result? A beautiful, targeted, SEO-friendly blog post and a stress-free you.
Works best for: Anyone who doesn’t like to write or is seriously crunched for time.
Blogging doesn’t have to be a pain in the rear! This is definitely one area in your business where it pays to work smarter, not harder. Whether you decide to batch write posts yourself or hand it all over to someone else, your blog can be one of the most powerful and dynamic pieces of your business!