5 Types Of Blog Posts That Get You Sales

5 TYPES OF BLOG POSTS THAT GET YOU SALES - The Cafe Wordsmith

Okay, it’s time to get strategic with blogging.

We know that blogging is super-duper important for your business. That’s how your audience learns about your business, your products and services, and the solutions you provide. Your blog content is often where you start building a relationship with your audience, what inspires your audience to sign up for your mailing list and eventually become a paying customer and raving fan. Read more about sales funnels and how your blog fits in.

But what do you actually write to make that happen? How do you blog about your products and services without just droning on about features and benefits? What kinds of posts take your readers from simply curious to “OMG, where do I sign up?!”

Here Are 5 Types of Blog Posts That Inspire Readers to Buy

#1: The Case Study

What it is: How your products/services has helped other people
Why it works: Provides social proof that your stuff WORKS

The case study spotlights customers and clients who experienced amazing results from your services. This could be an interview, a guest post, an article written about them, or any other post that shows the amazing results your customer achieved. This type of post can also be a win-win if the client has a business to promote because you get an advocate for your business, and you can promote hers in return!

#2: The Q & A 

What it is: Answers questions your audience might have about working with you
Why it works: Addresses potential objections to working with you

You probably have at least a few visitors who have read a few of your posts, maybe signed up for your list, and have looked over your sales page a few times. So why haven’t they hit the “buy” button?

One reason might be that they have questions that your posts and sales pages didn’t answer. Now’s the time to address those in a blog post! It doesn’t have to be FAQ style (though you might want to make an FAQ on your sales pages, just sayin’).

For example, price is a common sticking point for a lot of would-be clients. I once saw a business coach publish a post called something like “How to Afford Anything You Want,” and it was all about manifesting money to invest in yourself.

Think of the obstacles that might prevent a client from working with you. Are they queasy about the price? Not sure they’ll get the results they want? Pay attention to any questions or concerns you’ve heard from your audience. If you’re in Facebook groups, ask someone to look over your sales pages and let you know what questions they have.

Once you’ve got an idea of what’s stopping your audience from buying, you can address those issues.

#3: The story post

What it is: Tell the story of your business and how you came to do what you do.
Why it works: It connects readers with you as a person and the story of your business.

If you’ve ever bought anything online (a service, an ecourse, a handmade item), there’s a good chance you read some blog posts and looked at that person’s about page.

Why?

You wanted to see who they are and how they can help you. I learned this when I was selling my art. The people who bought my art were often people who already knew me, who read my blog, or who followed me on social media. They had an idea of where my inspiration came from, which connected them with my art.

If you provide a service, your story explains how you came to know what you know. It gives you credibility and shows that you’re a real human being, not just some online marketer in a power suit with shoulder pads. (If power suits and shoulder pads are your thing, that’s cool too!)

Telling your story shows the reader how your methods worked for you, and therefore how they can work for THEM.

#4: The solution post

What it is: Offer actionable solutions to a problem your reader is having
Why it works: This post positions you as the expert and gives your readers a look at how awesome you are at what you do.

When you solve a problem for them in your free content (this goes for optin offers too), they’re more likely to think “Wow, if the free stuff is this great, I wonder what the paid stuff is like!”

#5: The Showcase

What it is: Educate your audience about your products and services
Why it works: Gives them a good look at what you’re offering and helps them decide whether it’s right for them.

If you make handmade purses, show your process. Demonstrate how sturdy and long-lasting they are. Open them up and show how many pockets they have inside.

What EVERY post needs to build your business:

A call to action. 

Include an invitation of some sort at the end of EVERY. SINGLE. POST.

Tell your audience where they can go next to continue building your business relationship, either by taking the next step in working with you or continuing to receive your awesome content.

Examples of calls to action:

You can invite your audience to…

  • comment or share the post on social media
  • sign up for your optin freebie 
  • follow you on social media
  • view your sales page for your product or service
  • sign up for your webinar/free coaching call/upcoming event of some kind
  • email you with questions

These are just a few ideas!

I know there’s a ton to remember when you’re crafting blog posts for your business. So I made you this handy-dandy blog checklist to help you keep track of everything you need to make your posts helpful, readable, and effective in your business!

 

free blog post checklist

* indicates required




What Is A Sales Funnel And How Does My Blog Fit In?

What is a Sales Funnel and How Does My Blog Fit In? - The Cafe Wordsmith

You’ve probably heard of sales funnels before, and you probably have an idea of how they work. You know it has something to do with building your list and conversion rates, and you know your blog fits in somehow.

Here’s a quick rundown of the all-important sales funnel.

 

What is a sales funnel? Sales Funnel 101

Your sales funnel is system that guides your audience take from being a casual visitor to paying customer.

You’ve probably seen those big funnel things charities sometime put in malls, where you put a coin in the slot and it rolls around and around the funnel until it finally falls in the hole at the bottom.

Your sales funnel is like this. There’s a wide space for the coin (your potential customer) to enter, and as they explore your content and your offering, they get closer and closer to becoming a paying customer (when the coin drops in the hole).

Top of the Funnel:

Your free content (that require no email address or payment) like your blog and social media posts are at the top of the funnel. That’s where the journey starts.

Middle of the Funnel:

Your optin offer or your lower priced offers are the middle of the funnel, when customers are exploring the waters of working with you, but aren’t ready for the higher-priced services yet.

Bottom of the Funnel (The Goal):

When a customer purchases your main item like your ecourse, your handcrafted items, your high-end coaching package, that’s the bottom of the funnel.

This journey from visitor to raving fan looks different for every business, but the basic structure is the same. It looks like this:

Visitor enters funnel → visitor engages further → visitor makes a purchase and is now a customer

 

Here are some examples of what this might look like for different businesses:

Etsy Shop:

Someone searches for leather cuff bracelets and finds your Etsy listing or a blog post about your products → Customer favorites your listing → Customer buys your bracelet

Life Coaching Business:

Someone searches for solution to a problem their having and lands on your blog post → they love what they read, so they sign up for your mailing list → they love your mailing list freebie, so they sign up for a lower priced course you offer → customer loves the course and invests in your super fancy high end coaching package.

Entrepreneur Training Company with Membership Site:

Someone sees your targeted Facebook ad for your membership site → They visit your website, look around, read some blog posts → They love what they read and sign up for your mailing list, or they might even jump right into a membership!

You probably see a pattern here.

There’s plenty of room for variation here because people are going to find you in different ways (social media, Google, a guest post you wrote, etc.) and some might skip steps in the middle (like jumping straight to your high-end offer or skipping the mailing list signup), but for the most part, a customer will first try out your free content before moving into the higher-commitment content that requires their email address or a payment.

And this is where your blog comes in. That’s where it starts.

Your blog is the top of the funnel where the penny starts rolling toward the hole at the bottom. This is where people get to know you, where they read about what you can do and how you can solve their problem.

Your blog is what gets people interested in your work. It connects them to you and the story of your business, to the solutions you provide, it positions you as an expert, answers questions they might have about working with you, and entertains them.

This is where they get the information that will influence their decision about whether to buy from you or not.

If readers love your blog, they’re more likely to become subscribers and then customers.

This is why it’s so important that your blog content is awesome. Your blog posts should be helpful, entertaining, easy to read, and they should tell your reader exactly where to go next.

 

That’s a lot to keep track of when you’re writing a blog post, but I’ve got you covered!

 

I made you this handy blog post checklist to make sure your post has everything you need to make things easy for your reader and guide them to the next step in your sales funnel.

 

Get that checklist here! 

* indicates required




Of course, if you don’t want to bother with any of that, I’d be more than happy to handle your blog posts for you! Check out my Blog Boost packages and let me handle it so you can focus on crafting the next step of your sales funnel: Your products!

Happy blogging!

Why Your Business Needs a Blog

Why Your Business Needs a Blog - The Cafe Wordsmith

Every business needs a blog.

Yup. Sure, you can get sales and promote your offerings without one, but I can’t think of a single example of a business that wouldn’t be improved with regularly updated content (aka, a blog.)

Why do you need a blog? How does a blog grow your business?

It comes down to this:

Your blog is one of the first ways your audience gets to know you and your business.

When they Google for a solution to a problem, users often find an article or blog post with the answer. This is where they learn about what you do, who you are, and if you can help them.

How does a blog do this?

why your business needs a blog

Your blog can…

Educate your audience about the benefits of your products/services.

You know your products inside and out, but your audience doesn’t! Your blog is one of the places you can introduce your audience to products and services that can help them. You can show them how it works, what’s included, and results the can expect.

Note: Your sales pages should do this too, but most people will read your blog before your sales page. You want to make things crystal clear for your audience. Make it easy to say “yes” to working with you!

Answer questions potential clients have about your services (removing any objections to working with you).

Would-be clients probably have questions about your products. You could have a separate Q&A page or a section on your sales page (and you should!).

These questions are also great to address in blog posts, because A) you don’t want to be updating your sales page all the time, and B) the more places you address those questions, the easier it will be for your reader to find the answers!

Provide social proof that your methods work.

Case studies and client spotlights provide show that your methods worked for someone, which greatly encourages potential customers to buy from you. Think about it: if your best friend raves about a product that changed her life, aren’t you much more likely to buy it? Same deal here. Knowing that a product worked for someone else raises our confidence that it’ll work for us too!

Improve search rankings, bring in traffic, get eyeballs on your offerings.

Posting useful, relevant articles on your blog can drive up your SEO ranking, which means Google will send people who are looking for solutions to problems you can solve to your site!

Give your audience something to relate to and engage with.

We’re more likely to engage with a product or person when we know their story. I learned this when selling my art.

For awhile, almost everyone that bought my work was a family or friend, or someone I knew. At first, I saw this as a problem. I wanted people I didn’t know to buy my stuff too!

Then I realized they bought because they knew ME. They knew my story and what went into the work. I realized that I’d have to bring that same experience to my other buyers for them to connect with my art. This little epiphany changed the way I blogged about my art and wrote my product listings, focusing more on the story behind the work.

Tell your story. Take your audience on a journey. Show them how and why you developed your offerings. They want to see how your methods helped yourself, because that shows you can help them too!

Build trust with your audience.

People google for solutions to their problems, whether they’re looking for a birthday gift for their mother in law, container gardening tips, a meatloaf recipe, or how to feel more confident.

If they find your blog post and it solves their problem, this show them you know what you’re talking about and builds trust in you. Also, if your free stuff is super awesome, they might start wondering how amazing your paid services are!

Get people into your sales funnel.

It’s very rare for someone to discover a website and immediately become a customer, especially for big ticket items like high-end coaching.

A sale requires a relationship. If readers find your blog posts useful, they’re more likely to join your mailing list for your free optin. If they find that useful, they’re more likely to become a customer, whether that means buying a lower-priced item or jumping straight into your high-end offer.

The journey to becoming a paid customer starts with your free content: Your blog.

Your blog guides your audience through the journey of working with you, and it’s important to keep that in mind as you plan and write your content.

I know this is a lot of information to wrap your brain around! Luckily, you don’t have to do it alone.

I’d love to help you create blog content that engages your audience and grows your business!

Here’s how I can help. 

free blog post checklist

* indicates required




How To Blog Consistently When You Don’t Have Time

How to Blog Consistently When You Don't Have Time - The Cafe Wordsmith

Ah, blogging. It’s one of those things you know you should be doing, but somehow never gets done.

If the bread and butter in your business is a product or service like coaching, courses, or handmade goodies, there’s a good chance that blogging is the lonely item on the bottom of your to-do list that never seems to get crossed off. Serving your clients takes a lot of time and effort, and when you’re focused on that, sitting down to write sounds as appealing as getting a root canal.

But a blog is crazy important to your business. That’s how your audience connects with you and the solutions you provide. That’s how you tell your story and the story of your business, how you help your audience with the answers they’re Googling for. Most of the time, your blog is where a visitor begins the journey from casual reader to paying customer.

Luckily, there are plenty of ways to regularly publish blog content without it being a gigantic timesuck. Here are some of my favorites:

5 ways to Blog Consistently When You Don’t Have Time

Transcribe Your Videos

If you prefer to do videos or audios, get those babies transcribed! I’ve seen people just clean up the transcriptions a little and post them, but make sure to format those posts so they actually read like a blog post. Otherwise your reader will get bogged down with all the extra words. Tighten it up. Add headers and bullet points. Break up the text to make it scannable. Luckily, you can hire someone to do all the transcribing, editing, and formatting for you.

In fact, here are six blogging tasks you can outsource completely.

Works best for: Entrepreneurs  who record videos (Youtube, Facebook Live, Instagram Stories, webinars, etc.) or audios (podcasts, teleseminars, etc.)

Batch write.

This is usually how I write for my own blogs and how I write for clients. This takes some time up front, but once it’s done, you’ve got enough content to coast on for weeks or months. I’ve even seen people create enough content to last a year!

Here’s a rundown of my method:

  1. Brainstorm a bunch of post ideas.
  2. Pick the best ones and create a separate document for each.
  3. Go through each document and brainstorm what to cover in each post.
  4. Organize those ideas into sequences, lists, paragraphs, and eventually flesh them out into full posts.

Bam. Four steps to a nice arsenal of posts.

Works best for: Entrepreneurs who actually like to write, but just can’t get to it every week (or even every month).

Talk to text.

Most computers and phones have a speech dictation functions. This allows you to talk about your post topic and automatically transcribe what you say. Just Google “talk to text (whatever device you have)” and follow the instructions, or search for dictation programs online.

Granted, you’ll still need to do a lot of editing and formatting afterwards to turn it into an engaging blog post (which you can get someone else to do for you), but this is a great way to get started!

Works best for: Entrepreneurs who like to think out loud, especially if you’re an eloquent speaker (this means a more coherent transcription and less editing).

Ask for guest posts.

I love the idea of getting other people to create your content for you, because that means less work for you and more exposure for them. It’s a win-win!

You can also get really strategic with this and spotlight other awesome people in your industry, which will give you both access to the other’s audience, or feature your own clients, which will give their businesses a boost and act as a testimonial for your own product or service.

You can score some awesome guest posts by directly contacting people you’d love to feature or by putting up a call for submissions on your site.

Works best for: Blogs with lots of traffic, service based businesses who wish to showcase their results

Hire someone to write for you.

If you don’t want to deal with all the editing and transcribing or chasing down guest posts, you can simply hire someone to write for you. This option is great because it requires very little time on your part, but you still get all the writing credit.

I love to do this for my clients!

Would you like me to take the blogging responsibility off your hands?

Check out my Blog Boost packages here.

It’s easy. All you have to do is tell me you ideas for the post (through email or over the phone) and provide feedback on a draft. I take care of the rest.

The result? A beautiful, targeted, SEO-friendly blog post and a stress-free you.

Works best for: Anyone who doesn’t like to write or is seriously crunched for time.

Blogging doesn’t have to be a pain in the rear! This is definitely one area in your business where it pays to work smarter, not harder. Whether you decide to batch write posts yourself or hand it all over to someone else, your blog can be one of the most powerful and dynamic pieces of your business!

free blog post checklist

* indicates required